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Keep each page on a single topic (where possible) and split large content into multiple pages - lots of highly targetted ads and good proportion of ads to content (obviously don't drown your content with ads).


Use channels to track pages which are triggering different keywords than the bulk of your site. See if you're getting a better EPC for those pages. Make more pages like that.

















Regular updating of site with fresh content.


As much as possible try to get targetted traffic. Well targeted traffic can really affect CTR and earnings.


Broaden your view of your content topic(s). Some very well paying, very relevant, subjects are completely missing on many sites.


Don't be afraid to experiment with different banner types and placements. If it doesn't work then restore it to the previous version. If a banner doesn't work on a page, don't assume that the page will never work with adsense. Give it a few weeks then try something different in the way of banners/adlinks.


Split long pages into several smaller pages with one ad block on each page. Optimize for slightly different keywords (within subject) on pages.


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Tips & Tricks
       Keyword

refinance va

refinance student loans

refinance

refinance closing cost

refinance mortgage rate

student consolidation

student loan consolidation

student consolidation loans

student loans refinancing

student loan consolidate


 
Cost/Click

41.44

36.91

34.81

33.82

32.52

66.66

55.22

46.94

45.2

43.36



 



















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